Subject: $LeadFirstName, 5-Day No-Cost Advertising - Part IV

$LeadFirstName,

Welcome to Part IV of "Free Advertising Unleashed". Getting free
traffic is absolutely meaningless if you don't do one thing. That
one thing can mean the difference between profits and complete
failure. Once you understand what the marketing veterans do you
can easily apply this simple strategy to your own business.

If you've ever stayed up late and watched TV then I'm sure you 
have seen the "Late Night TV Gurus" selling the "secrets" to 
getting unbelievably rich. No matter what you think about what 
these guys are offering... What they DO flat out works! 

Here's what I mean...

You have to understand that the $39.95 money-making packages 
make the creators of these packages NO MONEY. They are created 
for ONE reason and that's to get you to raise your hand and 
identify yourself as a prospect who's willing to spend money.

Once you buy this initial "money-making" package you'll get a 
few follow-up calls with special offers to buy products that do 
make it's creator some money. You sometimes even get a pitch to 
buy a higher priced product while you're ordering their 
lead-generator.

Here's how you can apply the formula yourself...

========
Step 1 - Create A Lead-Generator or "Borrow" One
========

The mistake most people make when they want to make money is to 
go for the BIG sale up-front. While this does work you miss out 
on the "little" sales along the way. You need a lead-generator.

If you're not sure what to use a lead-generator a simple report 
works or a short ebook works just fine. In a previous article 
titled... "An Easy Way To Get Free Advertising" I reveal a 
simple way to get a lead-generator without creating it from 
scratch. You can get this article at my site below.

One lead-generator I use is an ebook "7 Secrets To Unlimited 
Traffic". Using the information in "An Easy Way To Get Free
Advertising" I was able to get links to my site put inside this
ebook so that it can generate free traffic for me.

It sends people to my site to buy my low-cost front end product 
and puts me in a position to sell higher priced products to the 
people who have already identified themselves as interested in a 
certain area.

The ebook brings people in for free and gives them information 
on getting traffic which directly ties into the free advertising 
course I sell. You don't always have to sell the product you're
using to generate leads with. Just use it to get people to 
respond to your low-cost offer.

Another way to create your lead-generator would be to create a
simple "how-to" report that shows people how to best use a 
product you're promoting. Let's say you're selling (through an 
affiliate program) a software program.

The main problem with many software programs is that they have
a stiff learning curve. Your solution would be to create a 
report or video tutorial that shows people how to do something 
very specific with that piece of software and use that to get
people to order through your affiliate link.

Collect email addresses (with permission) before you give people
your report and then follow the next step...

========
Step 2 - Follow-up with products related to your lead-generator
========

1) Your Free or low-cost lead-generator. You want people to 
"stand up" and identify themselves as being interested in a 
certain area. Capture their email address with permission.

2) Once you've gotten prospects to identify themselves and 
identify themselves as a potential customer you want to keep in 
contact with these people to offer related products and 
services. Design your freebie to promote a specific product, 
then follow-up with related products and/or services.

Two-Steps... That's It.

The Late Night TV Gurus don't always create the products they 
recommend you buy after you buy their initial low-cost product. 
Usually they work out deals with people who have already created 
products just like you can with affiliate programs.

They just generate leads and follow-up with those leads to offer 
related products and services.

The point I'm trying to get across is to not only do what the 
successful marketers say, but also do what they do. Always keep 
yourself open to new ideas and try to see the bigger picture. I 
used late night TV as an example of what's successfully being 
done, but if you look closely many of the people that are making 
money online use the two steps I just gave you above and nothing 
more.

1) Generate Leads
2) Follow-up with products related to your lead-generator

And repeat...

Something else interesting also happens once you get into the TV 
guru's income stream. You'll not only get other offer from them, 
but you'll also get offer from other marketers because your name 
and address has been added to an "Opportunity Seeker" list and 
sold.

If you read an earlier article I wrote titled... "It Can Help You 
Make Money and It's Free" you will see why this is a GOOD thing. 
No I'm not suggesting that you sell the leads you generate. 
You're going to build your list with the lead-generator you 
create so that you can Joint Venture with people who create 
products you want to sell to your list.

Read "It Can Help You Make Money and It's Free!"
mailto:itsfree@getfreeadvertising.com

The money is in the list.

If you have "The List" you can work out special offers for your 
list and even get the people who create the products you want to 
offer to give YOUR list "extras" for buying products through 
YOU. It all starts with generating leads.

I had a customer of mine complaining about the leads she was 
generating NOT buy her product(s). I told her that it didn't 
matter if those people bought HER product or not because they 
WILL buy something. 

That's what affiliate programs are for. Generate the leads first 
and "worry" about what to sell them later. If nothing else you 
can always ASK what types of products and services they want.

Then you would either create this product or find someone who 
has already done the work for you and strike up a deal to sell 
their product to your list.

Be willing to look any and everywhere for ideas and strategies 
that are working. It costs money to advertise on television so 
the fact that you see the same pitches over and over again for 
the same "money-making" products means that someone somewhere is 
making money.

Your next "breakthrough" idea may come from the most unlikely 
places. Keep your eyes open.

Always ask yourself "WHY does that work?" when you see someone 
doing something successfully. To be honest I've bought a lot of 
what you see on late-night television and some of the products 
are a complete waste of time and money. 

But, even the people selling terrible products still consistently
make money with the simple two-step formula above so if you're 
actually offering a product that's worth something then just 
imagine what you could do.

Anthony Stillwell
anthony@getfreeadvertising.com

PS: Would you like to know how you can get Top Search Engine 
Positions without submitting your site? I recently wrote a simple 
report on how you can do just that and you can get it below:

                Get Top Search Engine Position!
               http://www.GetFreeAdvertising.com